The genre of my media product is Indie music , with a creative, earthy art feel behind. I aimed to make my magazine for ages 17-25 and both male and female readers. After making my magazine, I then realised that 25 was quite a difficult audience to appeal to, and perhaps my final piece was aimed at more 16-19.
My audience is still in education, however I said, they are aspiring to do something with it, however, they are also a little lazier, because they leave things until afterwards and also crave fun. I decided, on the jicnar scale my audience would be C2, C1 because I would like it to be a more upmarket magazine which doesn’t appear in large retail areas, so the audience is more likely to go and search for it. I think my audience would be:Middle class, Skilled working class and perhaps Lower middle class.
My audience is still in education, however I said, they are aspiring to do something with it, however, they are also a little lazier, because they leave things until afterwards and also crave fun. I decided, on the jicnar scale my audience would be C2, C1 because I would like it to be a more upmarket magazine which doesn’t appear in large retail areas, so the audience is more likely to go and search for it. I think my audience would be:Middle class, Skilled working class and perhaps Lower middle class.
These items are stereotypical of indie music listeners. But this isn’t true in all cases, this is why I needed to keep frequently updated and in contact with my audience to see if I was reaching the correct ideas.
Audience feedback played a huge part in my production stages, it had to be done frequently so that i didn't go off track, and still attracted my niche audience. Although you might think something is good yourself, your audience may not think that too. I used facebook, questionarres and interviews as a way of getting feedback. I started off showing them the planning stages then gradually started showing them production stages. I then also got feedback at the end of my final peices to see what they thought.
Firstly, i posted my final cover, contents and double page spread on facebook.
I used these questions :-
What is good about it? Is there anything that could be improved? Which gender would you say it is aimed at? What do you think about the layouts? Would you buy this mag? Would you pay this much? And where do you expect to see it?
Rebecca Bonfield, aged 17, Said:- 
"I like the colour scheme, the black and white really connotes professionalism and i think it makes the magazine stand out really well. I would say the magazing is aimed at males more, but i think both sexes would be interested in the magazine. Its different to most normal magazine forms and conventions, but i think it works well with the style of the magazine. Personally, i wouldn't buy this magazine, but thats just my opinion, i think it is aimed at people who like indie music, if i loved indie, i would buy it :)"
I recorded an interview with James gunter, aged 18, he said:-
To attract and address my audience I firstly had to research what other indie magazines looked like in order to capture the audience. I noted the fonts, layouts, styles, and photographs captured in these magazines.
To start, I wanted a Title that really captured my audience, something that was new and had meaning, that I knew they may search for. I used "Creo" which is Latin for "to make or create" which I think fitted beautifully with the art feel.
On my cover, I used a range of serif fonts to connote rebellion and creative style, although the magazines I researched used sans-serif fonts, I wanted to keep the art feel. My aim was to keep the magazine simple and free from a busy full page because I wanted my magazine to be something to READ, not just look at. I used a black and white theme to connote sophistication, rebellion and maturity. I wanted to make my models also connote these things, and so just let them be themselves, dressed in casual clothes, cardigans and jumpers, walking down a typical street, connoting every day life, with guitars on backs, connoting musical talent and interest. I got audience feedback on my photographs, which really helped me pick out the best ones, and how best to edit them.
Within the text areas of my magazine, I didn't use slang speech, or abbreviations like "OMG" , I kept the writing strong, using correct grammar, and tried not to use many exclamation marks because the audience are a little more sophisticated. I used "chatter" and "gigs" just to express a little more freedom and fun, but taboo language and abbreviated language wasn't the main feature. The interview in my magazine was very down to earth, and colloquial, which helps the readers feel involved with the band members and lets them see into their every day lives. The colloquialism of this interview really fits with the rest of the text areas in my magazine, because it creates a down to earth, chatty feel, without childish abbreviations and gesture.
Within the text areas of my magazine, I didn't use slang speech, or abbreviations like "OMG" , I kept the writing strong, using correct grammar, and tried not to use many exclamation marks because the audience are a little more sophisticated. I used "chatter" and "gigs" just to express a little more freedom and fun, but taboo language and abbreviated language wasn't the main feature. The interview in my magazine was very down to earth, and colloquial, which helps the readers feel involved with the band members and lets them see into their every day lives. The colloquialism of this interview really fits with the rest of the text areas in my magazine, because it creates a down to earth, chatty feel, without childish abbreviations and gesture.
I also wanted the photographs to show earthy rebellion, without the studio lights and posed style because that isn't what attracts my audience. I made sure there was an element of fun in my magazine too, with the funny picture of my band chasing after a bus, and the funny quote highlighted in the interview, because my audience like a bit of subtle humour and random behaviour.
I kept the same colour scheme all the way through, black, white, blue and green, connoting unisex readers and professionalism in my magazine, i kept this specific style throughout the cover, contents and double page.
I kept the same colour scheme all the way through, black, white, blue and green, connoting unisex readers and professionalism in my magazine, i kept this specific style throughout the cover, contents and double page.
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