The target audience for my magazine, is both male and females because after looking at simliar magazines, i noticed that they tended to swerve into a more male style, so i will make sure females are included aswell. My audience will be Aspirers, Hedonists and Post Materialists on the physcographic scale because my target age is 17-25 year olds, they are still going through education and are aspiring to do something with it, however, they are also a little lazier, because they leave things until afterwards and also crave fun. My age range isnt really challenging the normal conventions of an Indie magazine, if any, its a slightly younger audience but im hoping to challenge the market when it comes to making it for male and female readers. On the Jicnar scale my audience would be C2, C1 because i would like it to be a more upmarket magazine which doesnt appear in very many places, so the audience is more likely to go and search for it. Because of this, i think my audience would be:
Middle class, Skilled working class and perhaps Lower middle class
Although my audience would probably know about the latest technologies and modern updates, they wouldn't be bothered about having it or using it. Facebook or maybe myspace might be popular among my audience but other than that, they would have old mobile phones, maybe a few casset tapes and be interested in vintage items.
The lifestyles of my target audience would be a little more work based, being an older audience, they are likely to have part time jobs or maybe not, with a iregular or small income, but will buy expensive things if they want them.
My audience is more artistic, and loves abit of creativity. The indie scene magazines are usually more grungy and down market than i would like my magazine to be, this i where i also challenge the market again to make an upmarket magazine for indie/art lovers.
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