Audience Research

The subject we chose for our magazine is music and we are going to try and base the magazine around student life. Our target audience is students aged 16-19, we chose to do a magazine for both male and female readers. We see our audience as apirers and achievers in the physographic scale, and in the demographic they are C, D and E. The demographic scale, again, is not a very clear representation of this type of audience, it shows them as lower than everyone else, which is not true.

• You are a student interested in music
• You go to the pub for lunch
• You like to be in big groups of people
• You prefer tomato ketchup to mayonnaise
• You make to trips all the way to brum just to reach primark
• You think peacocks sucks
• You have a play station 2
• You love pacman and space invaders
• You sometimes play world of warcraft in your free time
• You like to play your music so it deafens everyone

Five things i need to do to target my audience effectively

• A colour scheme perhaps consisting of black, white and red
• A range of different fonts
• Freebies and give-aways
• Screamers
• References to freedom
• Model in front of masthead